About The Rookie

Firefighting is hard, dangerous work, and managing various hose sizes quickly and efficiently can be vital in disaster situations. So why should an essential yet straightforward non-emergency task such as rolling fire hoses be either difficult or dangerous? Shouldn’t firefighters be able to roll, transport, re-deploy, and re-deck fire hoses quickly, easily, and safely, saving their energy and physical condition for the demanding task of suppressing fires?

The Rookie founder David Johnston thought the answers to these questions were obvious. So in 2002, he tapped his 27 years of mechanical experience to develop an ingeniously well-designed, portable, motorized fire hose roller.

Since then, it has been put to the test by industrial, municipal, and wildland departments worldwide and evolved into an innovative and advanced hose management system.

The Rookie product line has been designed to meet two main concerns of those handling long lengths of heavy, unwieldy fire hose:


Manually retrieving, expelling liquid, rolling, and transporting fire hoses are time-consuming, labor-intensive tasks. With The Rookie, firefighters accomplish work in half the time of manual retrieval, with minimal physical exertion, thus freeing firefighters for more productive activities and improving fire suppression outcomes.


As might be expected, muscle and back injuries account for nearly 50% of firefighter injuries. The Rookie hose management products are ergonomically engineered to reduce the risk of back injury, strains, and sprains. The value proposition is simple; if The Rookie hose roller prevents just one back injury, it has paid for itself. The Rookie is a vital piece of equipment that changes how industrial, municipal, and wildland operations manage fire hoses and reduce risks.

We are committed to continually researching, developing, and field testing the highest quality, best-designed fire hose handling equipment technology available today. Have an idea for a new or improved product? Please tell us about it so together we can make firefighting easier and safer for the men and women who put their lives on the line every day.